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MKT512 - Applied Marketing Research

Course Description

Application of research methods for enhancing managerial decision-making in marketing. Includes use of multivariate research methodology and computer software specific to marketing problems in customer analysis, market segmentation, market forecasting, product positioning and attribute preference research.

Semester Instructor(s)
MKT512 - Spring 2007/2008
  • Dr. Obaid Al-Shuridah
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