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MKT400 - Industrial Marketing

Course Description

A systematic discussion of the strategic factors to be considered in the marketing of trial (sic) and technical goods and services.  In-depth examinations of industrial markets, complex nature of industrial buying behavior, methods of industrial market research, and developing industrial marketing strategy are provided.  In addition, roles of product strategy, personal selling, promotion, distribution, and pricing strategies in industrial marketing are examined.


Semester Instructor(s)
MKT400 - Fall 2007/2008
  • Dr. Robert A. Opoku
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