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MKT345 - Marketing Research

Course Description

An introduction to the principles and applications of marketing research. The role of marketing research, types of research, and the research process are thoroughly examined. Types of data, research designs, sampling methods, questionnaire design, field work, basic data analysis, and effective presentation of findings are extensively discussed. Computer assisted interviewing, sampling and analysis are emphasized. It includes an empirical market research project.


Semester Instructor(s)
MKT345 - Spring 2007/2008
  • Dr. Alhassan G. Abdul-Muhmin
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