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MKT340 - Retail Management

Course Description

A comprehensive examination of retail operations planning, buyer behavior, and facilities planning. The course covers store location, store design and layout, staffing, merchandise planning and control, pricing and promotion, credit and other services, and financial management of the retail enterprises (sic).


Semester Instructor(s)
MKT340 - Spring 2007/2008
  • Dr. Robert A. Opoku
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