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MKT330 - Advertising and Sales Promotion

Course Description

The role of advertising and sales promotion in the marketing program is thoroughly examined. Discussions center on the communication process and consumer decision-making. Other topics covered include organization of advertising activities, determination of objectives and budgets, creation of the message, selection of media, and evaluation and control of the advertising and sales promotion efforts.

Semester Instructor(s)
MKT330 - Spring 2007/2008
  • Dr. Saleh Abdulaziz AlShebil
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